Buy bitcoin in minutes

Start investing in bitcoin and level up your financial future.

Buy Bitcoin

How to buy bitcoin

Create your River account

Link a bank account

Add cash by linking your bank account or send a wire transfer to buy bitcoin.

Choose an amount

Buy bitcoin instantly or set up a zero-fee recurring buy to invest over time.

Why long-term investors choose River

Zero-fee recurring buys

Buy bitcoin on your schedule that works for you with zero fees.

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Earn 3.3%¹ on cash, paid in bitcoin

All cash earns interest, even when held for orders. Cash is FDIC insured up to $250,000¹.

Buy at your target price

Set a target price and automatically buy bitcoin when it's reached.

What is bitcoin

Bitcoin is digital money that allows people to send and receive transactions without banks. It has a limited supply of 21 million, which makes it a powerful store of value as nobody can print more bitcoin.

Digital money

Bitcoin is digital money you can send, receive, and truly own.

Fixed supply by design

With a hard cap of 21 million, bitcoin can't be inflated like other currencies.

Built for long-term growth

As adoption grows and supply remains fixed, bitcoin’s price trends up over time.

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What can you do with bitcoin

Hold bitcoin and build wealth over time

Send bitcoin to anyone, anywhere

Pay for goods and services at thousands of businesses

Gift bitcoin via text to anyone, anywhere

Donate bitcoin to charities

Sell bitcoin for dollars

Hundreds of millions own bitcoin. Now it's your turn.

Frequently Asked Questions

What is bitcoin?

Bitcoin is digital money that allows people to send and receive money without banks. It runs on a decentralized network and has a fixed supply of 21 million coins, making it the world's first scarce digital asset.

How does Bitcoin work?

Bitcoin runs on a decentralized network of computers that verify transactions and record them on a public ledger called the blockchain.

Is bitcoin a good investment?

Yes, bitcoin is one of the world's best-performing assets. It has returned an average of 60% per year over the past 10 years.

Where can I buy bitcoin?

You can buy Bitcoin on River. Create an account, link your bank account, and buy bitcoin instantly or on a schedule with a zero-fee recurring buy.

How do I buy bitcoin?

To buy bitcoin on River, all you need to do is sign up, link your bank account, and you'll be able to buy bitcoin instantly.

Disclosures

River Financial Inc. ("River") is not a bank. USD funds are deposited by Lead Bank, Member FDIC. Your USD is FDIC insured up to $250,000, inclusive of any deposits that you already hold at Lead Bank in the same ownership capacity. FDIC Insurance may protect against a failure by Lead Bank, but does not protect against River's failure, nor does it protect against theft or fraud. Bitcoin is not insured by the FDIC, and may lose value. Interest may be earned on cash that has settled at Lead Bank. The current interest rate is 3.3%, and is subject to change. You may choose to receive interest payouts in Bitcoin or in USD. Lead is not affiliated with River's Bitcoin program, products, or offerings. Not available in all states. Fees may apply. Please review the Terms of Service for eligibility restrictions and additional details.