There’s a limited number of bitcoin. Who is buying the most right now?
So far this year, it’s businesses. They’ve added 193,000 BTC in 2026 and are on track to accumulate another 1 million BTC within five years.
In our latest report, we break down which businesses are buying (and who’s selling), how River’s 4,000+ business clients are using bitcoin, and how bitcoin payments are spreading.
Who owns the 21 million bitcoin?
Businesses already own 8% of all bitcoin. The rest are held by other institutions, individuals, Satoshi Nakamoto, and in lost keys that are gone forever.
In a new video, River’s Research Analyst gives you insight into how Bitcoin’s ownership distribution is changing.
River clients are of course also buying. 70% of our clients have never sold any bitcoin. Many of you are big fans of zero-fee recurring buys, earning 3.50%* Bitcoin Interest on Cash, or feeling the rush of a Smash Buy.
We’ll be keeping you informed with more adoption trends as you build your bitcoin position.
River Financial Inc. (“River”) is not a bank. USD funds are deposited by Lead Bank, Member FDIC. Your USD is FDIC insured up to $250,000, inclusive of any deposits that you already hold at Lead Bank in the same ownership capacity. FDIC Insurance may protect against a failure by Lead Bank, but does not protect against River’s failure, nor does it protect against theft or fraud. Bitcoin is not a deposit, is not insured by the FDIC, and may lose value. Interest may be earned on cash that has settled at Lead Bank. The current interest rate, as of 10/03/2026, is 3.50% APY, and is subject to change. You may choose to receive interest payouts in Bitcoin or in USD. Lead is not affiliated with River’s Bitcoin program, products, or offerings. Not available in all states. Fees may apply. Please review the Terms of Service for eligibility restrictions and additional details.
